privacy policy

Privacy and Messaging Policy

Effective Date: 03/12/2026

Clinton Chiropractic Clinic is committed to protecting the privacy and confidentiality of our patients and website visitors. This Privacy & Messaging Policy explains how we collect, use, and protect personal information collected through our website, patient communications, and messaging systems in accordance with applicable federal law, including HIPAA, and the laws of the State of Wisconsin.

Information We Collect

Personal Information

We may collect personal information when users visit our website, complete forms, schedule appointments, or communicate with our clinic. This may include:

Name
Phone number
Email address
Mailing address
Appointment and communication information

Users may visit our website anonymously. Personal information is collected only if voluntarily provided.

Non-Personal Information

We may collect technical information such as browser type, operating system, device type, and Internet service provider for website analytics and performance.

Patient Health Information

For patients receiving care, we may collect protected health information (PHI) including medical history, treatment information, and appointment records as permitted by law.

Cookies & Website Tracking

Our website may use cookies and similar technologies to improve user experience, analyze website traffic, and support marketing efforts such as retargeting advertisements.

Users may configure their browser to refuse cookies, although certain parts of the website may not function properly if cookies are disabled.

How We Use Information

Information collected may be used to:

Provide healthcare services and manage patient care
Schedule and confirm appointments
Respond to questions or requests
Improve website functionality and user experience
Send clinic updates, reminders, or communications when consent is provided

Patient Messaging System (SMS & Email)

Program Name - ChiroTouch Engage – operated by Clinton Chiropractic Clinic

Description

Patients who provide a mobile phone number or email address may receive messages related to:

Appointment reminders and confirmations
Scheduling updates
Patient care communications
Clinic announcements or updates

Example Messages

Examples of text messages you may receive include:

“[First Name], reply C to confirm your appointment on [Month Day] at [HH:MM AM/PM]. Call (608) 676-2210 or text back if you need to reschedule – Clinton Chiropractic Clinic. STOP to opt out.”

“This is a friendly reminder that you have an appointment on [Month Day] at [HH:MM AM/PM] – Clinton Chiropractic Clinic. STOP to opt out.”

Message Frequency

Message frequency varies depending on appointment activity and clinic communications.

Message & Data Rates

Message and data rates may apply depending on your mobile carrier.

Opt-Out Instructions

You may opt out of receiving messages at any time by replying:

STOP, CANCEL, UNSUBSCRIBE, STOPALL, END, or QUIT

After opting out, you may receive one final confirmation message.

Re-Opt-In

If you previously opted out, you may opt back in by replying:

START, UNSTOP, or YES

Customer Support

For assistance, contact us at 608-676-2210.

Carrier Disclaimer

Carriers are not liable for delayed or undelivered messages.

Sharing of Information

We may share information with trusted service providers who assist with clinic operations such as website hosting, messaging services, and patient communication systems. These providers are required to maintain appropriate confidentiality and security protections.

We do not sell patient health information.

Information may also be disclosed when required by law or for healthcare operations permitted under applicable regulations.

Third-Party Websites

Our website may contain links to external websites. We are not responsible for the privacy practices of those sites, and users should review their privacy policies separately.

Changes to This Policy

We may update this Privacy & Messaging Policy periodically. Updates will be posted on our website, and continued use of our website or messaging services constitutes acceptance of the revised policy.

Contact Us

If you have questions regarding this Privacy & Messaging Policy, please contact:

Clinton Chiropractic Clinic
400 Ogden Avenue

Clinton, WI 53525
Phone: 608-676-2210